This
is the only Mandarin radio channel in New Zealand.
It broadcasts 24 hours a day, 7 days a week. On
top of local news and public affairs programmes,
NS broadcasts programmes from Voice of America,
and various renowned media organizations in Taiwan
and Mainland China, such as UFO radio of Taiwan,
East Radio in Shanghai, and China National Radio
in Beijing.
Target Audience
It aims to communicate to Mandarin-speaking
communities in New Zealand. Its coverage is
the same as Real Good Life, included young
adults, working class, and housewives. The channel
is
segmented with different demographic groups
in various time segments. The scheduling of
the programmes is tailor-made for their different
lifestyle and habits. This enables advertisers
to schedule their commercials right to the
target groups more effectively.
Featuring daily live
programmes from Taiwan UFO Radio. UFO Radio
is so famous because it delivers the most
important element of radio – FAST. Besides,
UFO pop chart is also well-known in the Greater
China Region. Its music programmes definitely
bring a “New Supremo” feeling to the local
Chinese young adults. Moreover, we also re-broadcast
the news and investigation programmes from
Voice of America.
What we cannot miss is the newscast of CCTV4
from Mainland China. It is one of the most
creditable news sources in China. In order
to keep a well-balance of news and information
among local New Zealand, China, Taiwan and
Hong Kong, we also produce our own breakfast
show and local news bulletins.
