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This
is the only Yue Chinese (Cantonese) radio channel
in
New
Zealand.
It broadcasts 24 hours a day, 7 days a week.
On top of local news and public affairs programmes,
FM99.4 broadcast programmes from various renowned
media in Hong Kong, such as Commercial Radio
and RTHK.
In fact, RGL in Chinese is composed of three
characters which have some special meanings.
In English, it means “TRUTH” , “FAST” & “ENERGETIC”.
In our belief, these are the basic elements
of
a
contemporary Chinese radio station.
Target
Audience
It aims to communicate to Cantonese-speaking
communities which mainly come from Hong Kong,
southern China, Singapore, and Malaysia. It
covers young adults, working class, to housewives.
The channel is segmented with different demographic
groups in various time segments. The scheduling
of the programmes is tailor-made for their variety
in lifestyle and habits. This enables advertisers
to schedule their commercials right to the target
groups more effectively.
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Featuring nearly all the
productions
from Commercial Radio in Hong Kong including
but not limited to the most popular drama
“17/F Block C”, the
most influential pop chart “The Ultimate
Chart
Show”.
Besides, we also provide the most popular
programmes from Metro Radio. FM99.4
Real
Good
Life
is
the
most
favorite
Yue Chinese (Cantonese)
radio channel in New Zealand.
Besides re-broadcasting the contents
from Hong Kong, RGL also produces its
own local programmes. They include
breakfast show “Hello New Zealand” and
afternoon drive time programme "News
& Lifestyle." in
the morning, hourly-news bulletins
with the emphasis of both local and
Greater China Region, local DJ music
shows…and etc.
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