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This
is the only Cantonese radio channel in New Zealand.
It broadcasts 24 hours a day, 7 days a week. On
top of local news and public affairs programmes,
RGL broadcast programmes from various renowned
media in Hong Kong, such as Commercial Radio and
RTHK.
In fact, RGL in Chinese is composed of three
characters which have some special meanings.
In English, it means “TRUTH” , “FAST” & “ENERGETIC”.
In our belief, these are “the” elements of a
contemporary radio station.
Target
Audience
It aims to communicate to Cantonese-speaking
communities which mainly come from Hong Kong,
southern China, Singapore, and Malaysia. It
covers from young adults, working class, to
housewives. The channel is segmented with different
demographic groups in various time segments.
The scheduling of the programmes is tailor-made
for their variety in lifestyle and habits. This
enables advertisers to schedule their commercials
right to the target groups more effectively.
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Featuring nearly all the
productions from Commercial Radio in Hong Kong
including but not limited to the most popular
drama “17/F Block C”, the most listened-to
morning talk show “Storm in a tea cup”, the
most influential pop chart “The Ultimate Chart
Show” and the most touching pillow talk “Heartbreak
Valley”, FM95.8 is the most favorite Cantonese
radio channel in New Zealand.
Moreover, audience can also listen to
the renowned talk show “Angry Guy ABC”
which is produced by Cable TV HK. Audience
will definitely be thrilled of the three
famous hosts during this popular talk show.
Furthermore, news and public affairs programmes
are also the good choices for our audience.
Besides re-broadcasting the contents from
Hong Kong, RGL also produces its own local
programmes. They include breakfast show
“Hello New Zealand” in the morning, hourly-news
bulletins with the emphasis of both local
and Greater China Region, local DJ music
shows…and etc.
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